PSI - Campaign of the Year 2010
Düsseldorf. A high-quality promotional product as a core ingredient in a broad-scale campaign using television and cinema spots, out-of-home flights and classic B2B communication - for the jury it was a clear decision: mobilcom is this year's winner of the "PSI - Campaign of the Year" 2010. This success was brought about by the use of a secret agent set as a promotional article. A total of three campaigns were awarded prizes during this year's PSI, the leading European trade fair for the promotional products industry. What they all have in common is the successful incorporation of a promotional article. The award presentation ceremony was part of the festive PSI Night held at the Düsseldorf Club "Nachtresidenz".
mobilcom Communicationstechnik GmbH:
Spy pen and false bottom won first prize
This promotional product fires the imagination: one element in the mailing to sales partners of mobilcom Communicationstechnik GmbH entitled "Der doppelte Boden (The false bottom)" was a spy pen in a secret agent's briefcase with a false bottom. The spy pen, a ballpoint pen with an integrated camera, can be used to make video recordings without being noticed. The briefcase also contained a secret agent story set around Christmas and explaining the use of the spy pen. The supplier is Kandinsky Deutschland GmbH. With the well thought-out use of this imaginative promotional product as part of a broad-scale advertising campaign, mobilcom Communicationstechnik GmbH won the first prize in the "PSI - Campaign of the Year" 2010. The secret agent's case provided the appropriate link to the company's current "Mo & Bill decken auf (Mo & Bill as detectives)" campaign which features two independent detectives taking a close look at mobile phone provider mobilcom-debitel. The campaign makes use of a wide variety of communication tools, such as television and cinema spots, out-of-home media, mail shots, PoS promotion as well as B2B communication in the form of mailings, e-mails, back-office posters, consulting aids and events. With its "The false bottom" mailing, mobilcom found an ideal complement to the B2B activities that had been launched earlier, and received a positive feedback among the target group.
Dicke & Partner GmbH:
Promotional and merchandising articles for the Cultural Capital of Europe won second prize
Digital, multimedia, print, television and, of course, promotional articles: thanks to a superlative cross-media campaign run in more than 40 countries, an entire region also became the promotional capital for a year. Last year, 53 cities and communities of the Ruhr Area presented themselves to people from all over Europe under the motto "RUHR.2010 Cultural Capital of Europe". During this period, promotional products distributor Dicke & Partner was responsible for the design, production and distribution of the promotional and merchandising products. To communicate the RUHR.2010 logo in an original way, a large range of different promotional products was used, ranging from toilet bags, footballs, umbrellas, ballpoint pens and note pads for press conferences, conferences etc. to individual measures designed for cities, government visitors from abroad and companies, or even distributing small pieces of chocolate in ICE trains. In addition, an extensive and attractive range of merchandising articles was developed. The jury was impressed with the wide range as well as the sometimes humorous use of promotional products as a means of promoting a positive image and awarded the campaign the second prize in the "PSI - Campaign of the Year" 2010 award.
CPT AG:
Third prize for the set of bed linen for football fans
Dreams came true more than 1,200 times: with a set of top-quality design bed linen, Swiss Life helped to create World Cup fever in Switzerland. As many as 1,200 times the set was raffled on www.superfan.ch. The promotional product which became a much coveted article and figured at the centre of a broad-scale promotional campaign impressed the jury. The campaign by the name of "Superfan" won CPT AG the third prize in the "PSI - Campaign of the Year" 2010 award. It was realised for the company Swiss Life, a sponsor of the Swiss Football Association and the Swiss national football team. The campaign carried the fitting motto "Dreams come true" and was accompanied by other promotional measures.
PSI - Campaign of the Year
The "PSI - Campaign of the Year " since 2008 under the PSI, European trade fair for the promotional products industry award competition is open to promotional product distributors, suppliers and advertising agencies and clients who have integrated a promotional product in a campaign, the jury is in This year, composed of representatives from the trade magazines PSI Journal, TVP and dedica, Manfred locks, Stefan Scooter Aßfalg and Dr. Claus-Jörg Harnisch and Hans-Joachim Evers of BWG, Axel Bruchhausen by the Agency Advernomics, the designer Lutz Gathmann, PSI Chairman Michael Freter and PSI spokesman Dr. Mike Seidensticker.
